Research ethics is a set of principles and guidelines that regulate the entire research process, from its contracting, through the conduct of the research itself to the presentation of results and handling of the obtained data. Only a clear research ethic as well as its consistent and unambiguous application enable public confidence in market research and public opinion polls, as well as in the entities that conduct them.
In its work, Audeo strictly adheres to the International Code of Marketing and Social Research Practice, jointly adopted by ESOMAR (European Society for Opinion and Marketing Research) and the ICC (International Chamber of Commerce). In the same way, we approach the application of guidelines issued by ESOMAR for dealing with specific research situations and types of research (for example, guidelines for surveying children and guidelines for conducting Mystery Shopping). In case of doubts in the application of the Code, the Agency adheres to the interpretation of its rules that is more favorable for the client, research associates and respondents. The Agency undertakes to acquaint all participants in the research with the elements of this Code and to provide them with a copy of it at their request.
We are particularly committed to maintaining the anonymity and well-being of respondents. Their personal data as well as other data obtained from the research will never be available to anyone outside the Agency, unless they give permission. We guarantee that this data will never be used to create databases used for direct marketing, either by the Agency or someone else.
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