Our promotional market research includes: follow-up studies, copy research, audience and viewership research.
research that monitors the impact and / or visibility of advertising. The effect of promotion is measured by comparing the sales and / or perception of a product or service before and after the promotion. The strength of promotional activities usually varies according to plan in several geographical areas, and benchmark and follow-up studies are conducted in each of them. Prominence of publicity is usually measured by a telephone survey that tracks how many people have noticed the ad and where.
A set of research aimed at determining what should be said in a promotional message and in what way. The content and form of the message are tested using various scales, recollection experiments, group discussions, etc. Based on the results of the research, the most effective messages are selected or existing messages are modified.
This type of research reveals the rating and market share of individual mass media, as well as the socio-demographic profile of their readers / viewers / listeners. The results enable a quality media buying, ie a rational decision on the choice of advertising medium.
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